DigiCrawlrZ

Know your Fans.   When you post always keep your fans interest in mind. Customize your posts that are best suited to your fans. You may like to post about yourself and your company. Keep this urge to the minimum. Adopt the 80/20 rule. In other words, only 20% of your content should be about yourself or your company. The remaining 80% of the posted content should focus on adding value to your fans. Be selectively active.  Be careful of how active you are. Being overactive, that is, posting more than 2 posts a day could annoy your fans driving them away from your page and chances are that your posts could get lost between news feeds. So, if you have an  important message to send across to your fans you might miss out on that opportunity.  Timing is crucial. The timing of your posts is crucial to the success of your post. You need to find through experimentation and analytics the time when your fans are on social media. This will facilitate sharing of your post...

One of the hottest social media platforms and a trending super hit with youngsters is Instagram . Apart from appealing to the selfie-crazy crowd, Instagram is rapidly gaining popularity with entrepreneurs and marketers. As compared to Facebook , Instagram marketing could be considered in its infancy stage but holds a huge potential. Facebook and Twitter marketing is increasing becoming saturated making it difficult to reach out to the target audience. With the duo increasingly skewing their search algorithms in favor of paid advertisements, marketers with little to no budget are being forced to opt for other feasible avenues like Instagram .    In this blog, DigiCrawlrZ quickly lists down the steps to set up an Instagram account for business. It’s quick and easy to set up an Instagram Business Profile : Step 1 : Download and launch the Instagram app (the Instagram app is available on  iOS ,  Android  and  Windows ). Once downloaded, open the ...

2017 has ended, 2018 has begun. It's the perfect time to evaluate your social media strategy and plan out your strategies for the new year.  Here are 6 Social Media New Year’s Resolutions for 2018. 1. Explore the social media landscape Social media is constantly evolving. Going by the rapid technology advances and the infinite number of Apps being developed one can only imagine about how to upgrade existing social media platforms or switch to newer and better platforms that are emerging replacing older and outdated platforms.  Instagram is rapidly gaining a lot of attention in selfie-crazy India. It's also easy to upload and share your pics without a lot of content. Instagram stories, in particular, have been a hit among the youth. Facebook's reach is not what it used to be as the social media platform is pushing its paid advertising service. If you have the money, go for it. Facebook's lookalike audience feature is very good at reaching out to your tar...

Christmas week is here. It's a busy week for all businesses in Goa. Tourists from all over the world have flocked to this beautiful state to enjoy their year-end holidays. There are lots of weddings, client meetings and family events to attend during this festive season. Time may seem to fly. You may find it difficult to find time to tweet, update your Facebook status or post your latest pic on to Instagram. And when you are any social media platform it easy to get distracted scrolling through endless posts. Have you been at the receiving end with regards to managing time? I have been. To be honest Social Media is time consuming. Time is the biggest investment one makes in a social media business. It is easy to get distracted and waste your time drooling over meaningless posts. It is important to keep a tab on the time spent on social media and how much of it contributes towards work. Using time efficiently is the key for a productive output. Here are 5 points you need t...

YouTube is an awesome social media platform to market one's brand. What's also awesome is that it allows engagement by means of liking, sharing and commenting on the video. However, sometimes it becomes necessary to eliminate comments which are inappropriate, offensive or just spam in nature and do not add any value to your video engagement. How do we moderate such comments is what you must be wondering. Y ouTube's moderation tools now allow to weed out unnecessary and irrelevant comments so that it leaves your followers with engaging comments. Let us go through YouTube's moderation tools. #1: Edit Moderation Settings Comments can be moderated in Community Settings under the Community tab. Applying automated filters and customizing moderation settings can really be handy in keeping out nasty and unwanted comments. Once on the Community Settings page, the following settings can be edited: Approve users: Users can be approved by Channel Admin(s) allo...

You have created a Facebook Page for your business or brand. The immediate question that comes to your mind, "How do I reach out to the millions?" This blog briefly highlights the top 5 boxes one needs to tick to grow your fan following. Facebook is currently the No. 1 social media platform.   It is the go to destination for all businesses who are keen on tapping potential partners, clients and customers. Having a Facebook page is one of the best ways to rank higher in a Google search too!  So how do we grow the Page that we have just set up? #1: Invite. Invite. Invite What are friends for if they can't help you when you need them? Facebook makes it easy for you to invite your friends to like your page. The right hand column on your Facebook page will have a link asking you to invite your friends to like your page.  You can invite all your friends from this link . This is the quickest way to gain fans for your newly created page. Once they like your p...

I am from India and we are extremely money conscious. Oh, it's true. It's damn true. Not that it is a bad thing. On the contrary, it means you value your money. However, when it comes to selling your brand or your product it could test your wits. If you have gone selling your brand or product to a prospective client you know what I mean. A good salesperson will always ask himself or herself the same questions the client would. Like, "How much business will I get in return?" or "How can I know I got business from online marketing?" So how do we answer these questions?                                                                                                                        ...

Having your own website is akin to owning your own home or flat. In a digital world, a world in which you and DigiCrawlrZ live in, web design and development combined with targeted digital marketing have revolutionized the way business is conducted. Many businesses contemplate having a website of their own, few consider it and very few invest time and money into building a formidable online presence. This blog takes a look at how an owner views his/her web presence and highlights the importance of having a good website supported by online marketing tools.  Call  DigiCrawlrZ . Do you need a website? Yes –  If you go out on a date or a party you choose the best dress or suit you have. Why do you do that? You wish to create a good impression, be attractive and feel good about yourself. In the internet world, a website performs a similar task. It showcases your company/product/brand, gives information about what you do or what you can offer and allows potential ...