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Showing posts with the label Google Plus

Top 10 Social Media Tactics Every Business Must Adopt

Know your Fans.   When you post always keep your fans interest in mind. Customize your posts that are best suited to your fans. You may like to post about yourself and your company. Keep this urge to the minimum. Adopt the 80/20 rule. In other words, only 20% of your content should be about yourself or your company. The remaining 80% of the posted content should focus on adding value to your fans. Be selectively active.  Be careful of how active you are. Being overactive, that is, posting more than 2 posts a day could annoy your fans driving them away from your page and chances are that your posts could get lost between news feeds. So, if you have an  important message to send across to your fans you might miss out on that opportunity.  Timing is crucial. The timing of your posts is crucial to the success of your post. You need to find through experimentation and analytics the time when your fans are on social media. This will facilitate sharing of your post...

5 Social Media Resolutions for 2018

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2017 has ended, 2018 has begun. It's the perfect time to evaluate your social media strategy and plan out your strategies for the new year.  Here are 6 Social Media New Year’s Resolutions for 2018. 1. Explore the social media landscape Social media is constantly evolving. Going by the rapid technology advances and the infinite number of Apps being developed one can only imagine about how to upgrade existing social media platforms or switch to newer and better platforms that are emerging replacing older and outdated platforms.  Instagram is rapidly gaining a lot of attention in selfie-crazy India. It's also easy to upload and share your pics without a lot of content. Instagram stories, in particular, have been a hit among the youth. Facebook's reach is not what it used to be as the social media platform is pushing its paid advertising service. If you have the money, go for it. Facebook's lookalike audience feature is very good at reaching out to your tar...