Posts

Showing posts with the label YouTube

Top 10 Social Media Tactics Every Business Must Adopt

Know your Fans.   When you post always keep your fans interest in mind. Customize your posts that are best suited to your fans. You may like to post about yourself and your company. Keep this urge to the minimum. Adopt the 80/20 rule. In other words, only 20% of your content should be about yourself or your company. The remaining 80% of the posted content should focus on adding value to your fans. Be selectively active.  Be careful of how active you are. Being overactive, that is, posting more than 2 posts a day could annoy your fans driving them away from your page and chances are that your posts could get lost between news feeds. So, if you have an  important message to send across to your fans you might miss out on that opportunity.  Timing is crucial. The timing of your posts is crucial to the success of your post. You need to find through experimentation and analytics the time when your fans are on social media. This will facilitate sharing of your post...

5 Social Media Resolutions for 2018

Image
2017 has ended, 2018 has begun. It's the perfect time to evaluate your social media strategy and plan out your strategies for the new year.  Here are 6 Social Media New Year’s Resolutions for 2018. 1. Explore the social media landscape Social media is constantly evolving. Going by the rapid technology advances and the infinite number of Apps being developed one can only imagine about how to upgrade existing social media platforms or switch to newer and better platforms that are emerging replacing older and outdated platforms.  Instagram is rapidly gaining a lot of attention in selfie-crazy India. It's also easy to upload and share your pics without a lot of content. Instagram stories, in particular, have been a hit among the youth. Facebook's reach is not what it used to be as the social media platform is pushing its paid advertising service. If you have the money, go for it. Facebook's lookalike audience feature is very good at reaching out to your tar...

How to use YouTube’s comment moderation tools

Image
YouTube is an awesome social media platform to market one's brand. What's also awesome is that it allows engagement by means of liking, sharing and commenting on the video. However, sometimes it becomes necessary to eliminate comments which are inappropriate, offensive or just spam in nature and do not add any value to your video engagement. How do we moderate such comments is what you must be wondering. Y ouTube's moderation tools now allow to weed out unnecessary and irrelevant comments so that it leaves your followers with engaging comments. Let us go through YouTube's moderation tools. #1: Edit Moderation Settings Comments can be moderated in Community Settings under the Community tab. Applying automated filters and customizing moderation settings can really be handy in keeping out nasty and unwanted comments. Once on the Community Settings page, the following settings can be edited: Approve users: Users can be approved by Channel Admin(s) allo...

How Social Media Is Transforming The Way We Communicate

Image
Remember the days when one would wait for the postman to deliver mail to your doorstep. The mail delivery would assume more significance if the letter bore some good news often followed by dramatic emotional outbursts and celebrations. In those days, the telegram was the fastest mode of delivering news, somewhat comparable to today’s speed post. Unfortunately, by the nature of its service, it had earned an ominous reputation of being the bearer of bad news. The advent of computers and World Wide Web eventually led to a gradual demise of the erstwhile telegram. The ‘Internet’ opened up a plethora of opportunities not only for businesses but also for sending personal messages on real time basis. Ctrl+Alt+Del We start fresh.  WhatsApp ,  Facebook ,  Twitter ,  Instagram  have taken over the world of communication. Dynamic modes of communication have transformed the way we communicate with our friends, families and colleagues. Just to illustrate the sign...