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Showing posts with the label facebook page

Top 10 Social Media Tactics Every Business Must Adopt

Know your Fans.   When you post always keep your fans interest in mind. Customize your posts that are best suited to your fans. You may like to post about yourself and your company. Keep this urge to the minimum. Adopt the 80/20 rule. In other words, only 20% of your content should be about yourself or your company. The remaining 80% of the posted content should focus on adding value to your fans. Be selectively active.  Be careful of how active you are. Being overactive, that is, posting more than 2 posts a day could annoy your fans driving them away from your page and chances are that your posts could get lost between news feeds. So, if you have an  important message to send across to your fans you might miss out on that opportunity.  Timing is crucial. The timing of your posts is crucial to the success of your post. You need to find through experimentation and analytics the time when your fans are on social media. This will facilitate sharing of your post...

How to optimize Facebook Graph Search for your Business

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The Admin of every page has one lingering question? How do I reach out to my clients who are searching for me. Facebook Graph Search provides one of the many options the social media giant has been rolling out in recent years to improve audience reach.  In this blog we will see how to  increase your exposure in Facebook Graph Search . What is Facebook Graph Search Facebook   Graph   Search allows users to search for specific information about their friends using various filters. Below is a snapshot of it does for you. Users can search for people who are single and like Cats and are from Chicago, Illinois. For example, friends of friends who like cats, or photos of friends with cats or cat pictures from a certain month or year. How do we begin? In order to improve search visibility of your page some background work must be done as Facebook's own initial search categories are limited to general searches like those you see below. Facebook gi...