Website – Is it a necessity or luxury?

Having your own website is akin to owning your own home or flat. In a digital world, a world in which you and DigiCrawlrZ live in, web design and development combined with targeted digital marketing have revolutionized the way business is conducted. Many businesses contemplate having a website of their own, few consider it and very few invest time and money into building a formidable online presence. This blog takes a look at how an owner views his/her web presence and highlights the importance of having a good website supported by online marketing tools. Call DigiCrawlrZ.

Do you need a website?

Yes – If you go out on a date or a party you choose the best dress or suit you have. Why do you do that? You wish to create a good impression, be attractive and feel good about yourself. In the internet world, a website performs a similar task. It showcases your company/product/brand, gives information about what you do or what you can offer and allows potential clients to arrive at a decision. Let’s say I wish to eat sushi tonight. I google for sushi and I come across Sushi Palace. Sushi Palace’s website gives a wide range of sushi servings that I could choose from. Not only that, it also tells me their timings and whether I can order a takeaway or home delivery. This makes life much easier for me. Call DigiCrawlrZ.

No- “Mine is a small business, small budget and I don’t think many of my customers actually surf the net to search for the services I offer.” Think again. Today, more and more people are surfing the net for online purchases and research. Localbanya.com does what otherwise every household would do. They do your grocery shopping. Pepperfy.com gives you the flexibility of customized online furniture purchases. Give your customers the ease and flexibility. Spread your wings and do not be afraid to fly beyond the boundaries that you have created for yourself.

Maybe- “It’s nice to have a website. My competitors have one so I am considering having one. But I am doing fine without it.” Avoid having the ‘herd mentality’. First ascertain why do your competitors have a website. Is it driving their business or do they foresee a need for the future? Do a little research. A website is an awesome way of building a brand image. You may be doing fine but can you do better? Can you attract more business than usual leveraging the power of internet? Many businesses have either fallen aside or drastically declined because of their ignorance and their indifferent attitude towards modern tools to attract business. You may take your own sweet time to bake your cake and someone else then comes along and eats your well baked cake. How would you feel if this happens to you?

Is it enough to have a web presence?

Yes- Small businesses often have this misconception. They think that just having an online presence will increase their business prospects. Everybody loves sandwiches. But do you know that for more than a decade people were not even aware of sandwich bread after it was first introduced. The inventor did not make any profit out of it but someone who acquired the bakery business decided to market the bread as a breakfast product and struck gold. Remember, you are a drop in the ocean. If you wish to stand out in a crowd do something different that will attract more business. Call DigiCrawlrZ.

No- Hindustan Lever Ltd (HUL), producers of a range of daily use products like shampoos, toothpastes and cosmetics felt that just having a website was not enough. It was important to reach out to their customers and to their customers’ customers and their circle. They wanted a bigger and larger audience to showcase their products. So they decided to improve their marketing using online tools. Affordable, easy to use and a precision tool for targeting a niche audience gives online marketing a cutting edge over conventional marketing practices.

Maybe- Some owners believe that having a swanky website will do their business a world of good and bag them more clients. Do not take clients for granted. If you are smart then they are smarter. Clients do not make their purchases in one go, after all they are going to spend their hard-earned money. They will scan through your website multiple times before they arrive at a decision. Analogically speaking, before you decide to marry wouldn't you go out on dates to know each other well? You need to date your customer, learn about your customer’s likes and dislikes and pay attention to their online habits. The only way to do this is through interactive online tools.

What can a website do for you?

Build a company/product/brand image – Visit websites of Apple, Uber or Taj Hotels. They all focus on one thing– Brand Image. Every webpage reinforces the brand image in the customer’s mind leaving a lasting imprint. It doesn’t make you buy the product instantly but it leaves an impression that makes you their customers eventually. Image is everything that is why company’s spend millions to build their brand image. A website can do that for you and you don’t have to spend a fortune on it. Smartly investing your time and money on a website that caters to your customer’s need can help propel your business goals. Call DigiCrawlrZ.

Showcase your services – a website is an ideal platform to exhibit your offerings and enlighten your existing as well as potential clients about your expertise. A restaurant that specializes in seafood can showcase their menu on their website. Remember, a picture is worth a thousand words. Websites also allow video posting. If you are a wedding planner you could make a video of a wedding you managed. This would help potential clients arrive at an informed decision. Similarly, if you own a hotel, one can post photos of the rooms and services. What about small businesses? There’s plenty. Let’s say you have started a home business of baking cakes. You could start a small dynamic website that shows photos of various cakes you have baked. Get online tools to market your cakes to the right audience and you could be baking endless cakes for the rest of your entrepreneurial life. Call DigiCrawlrZ.

Convert window shoppers to loyal customers – everybody loves window shopping. It’s free. But as business owner you would like these potential clients to become customers that would come back to you every time they think of making a purchase within your domain. A website can not only coax potential clients into becoming your customers it is also a great means to remind your former customers why they chose you to do business with. Attracting new customers and engaging clients are important if you would like to see to your business growing. Various online tools together with a user-friendly website can help do that for you. Every entrepreneur or a business owner should have the motto ‘Once a customer always a customer’ or ‘Customer for life’. You need a real customer talking about your products and services and for them to do this you need to give them an ideal platform to give their valuable feedback. This will help others to buy your services. What better place than your very own website.Call DigiCrawlrZ.

Remember, a website is like having your own private space that weaves a web around your current clients and attracts new audience every time they visit your site. Invest your resources in having a good website and reap rich dividends. Call DigiCrawlrZ.